Tag Archives: 2012_en

AFF media team worked hard to inform the public, press and other interested parties about the festival. Some goals were achieved, others not, and there was some unused potential because of there being too little time.


The media team used the Internet a lot: social media and the artova.fi website in particular to communicate directly with the public. Because one month is, in most cases, too short period of time to develop co-operation with most of the print media and tv, their role in the AFF publicity campaign was very small. There were, however, a number of online publications that took up the AFF bulletins and followed the festival closely.


Posted in Ajankäyttö / Time management, Artova Film Festival AFF, Viestintä / Markkinointi / PR / Marketing | Tagged , , |

Everyone who were organising Artova Film Festival were more or less volunteers. Everyone was there because they wanted to. Even though I think most of us showed the same level of commitment they would if it were a “real” job, at the end of the day, it’s still voluntary work.


Responsibility can be a tricky concept in a volunteer project. It’s easy to trust active and enthusiastic people with different tasks but at the same time you can’t really oblige people to stay with the project and do their share when what they receive for their efforts is mostly a good feeling and new experiences. Having people commit to the project, then, originates with their own will to participate and a good atmosphere. To ensure things get done even if something comes up, it would be ideal to have a “backup” for even the most active of volunteers, someone who knows what has already been done and what is yet to be done. Sharing the responsibilities could be an encouraging factor because knowing you are not in charge alone would maybe make joining the organisational group less intimidating.


Posted in Ajankäyttö / Time management, Artova Film Festival AFF, Motivaatio / Motivation, Omaehtoisuus / Itseohjautuvuus / Initiative / Self-direction, Sitoutuminen / Commitment | Tagged |