Category Archives: Arabia Street Festival

Artova co-ordinator Saara has a certain determined gesture, a sort of tense waving motion. It can be spotted in production meetings when festival brainstorming has slipped over to fantasising and somebody needs to pull everyone into reality again: “Can’t be done.” or “Too difficult with the schedule we have.” Saara is experienced in cultural production and is usually right. Not all ideas fly.


In social psychology, they have a term “groupthink”. Groupthink is when a group of smart and competent people get together and wind up embracing idiotic solutions and making catastrophic decisions. Groupthink takes place when decisions are made in a hurry, often in isolation, and the group is closely knit (check, check and check). You take one possible solution and glorify it – no consideration for other alternatives, no critical opinions. You’re too excited, you don’t want anyone to strike a discordant note. The dangers of groupthink are imminent when the group is doing something as nice and inspiring as a street festival.


Posted in Arabia Street Festival, Ryhmän dynamiikka / Group dynamics, Sitoutuminen / Commitment |

Maria, Taneli, Saara


Where are we?



Indiedays, Esa S. during next week
Dialab onboard with the old terms, additional things still to be confirmed
The Kuohu magazine to feature a story about the human statue
Along with Kauniste we lost the symbols, map –> Ivana Helsinki, Cmykistävä, Metropolia through people
TOKYO still hasn’t replied


Activities in the community centre Kääntöpaikka are ready, 5 performers
Programme at Kivitori square, Pop & Jazz Conservatory will take care of the PA and the stage –>
DJ spot on the street, PA and a turntable (we’ll ask Dallas to take care of that, Taneli asks)
Buffattu maybe confirmed, Niina to hop onboard (Saara asks)
There won’t be a tennis shoe revamping workshop
Co-operation with Fleamarket Day – Arto S., Taneli will contact


Posted in Arabia Street Festival, Viestintä / Markkinointi / PR / Marketing |


If flipping your wig is something you’d like to do more, there’s nothing better than updating a website at night. Pictures sprawl over the screen as grainy pixel porridge, text lurks somewhere in the shadows towards the sides and links don’t work. That’s what happened to me. I curse, I blame myself, I blame the computer, I blame the software. Finally I manage to get a few updates online and can get my rest.


In the morning I get to hear that the wheels fell off my updates as soon as I turned my back. Well. Revision is the mother of all learning, and things go much more smoothly when you’re doing them awake and rested.


Posted in Ajankäyttö / Time management, Arabia Street Festival, Motivaatio / Motivation, Rakennus / Toteutus / Construction / Realisation, Viestintä / Markkinointi / PR / Marketing |

“By the truckload,” sighs Taneli the producer. He’s talking about artists willing to feature in the festival. Arabia Street Festival is popular amongst potential performers. There are jazz dancers, rappers, mini installations and performances. Tens of good street musicians and bands. By the truckload, indeed.


Some of the artists have found the festival through the artist invitation on our website, others are familiar faces from previous years. The word of mouth at work.


Posted in Arabia Street Festival, Muut / Others, Rakennus / Toteutus / Construction / Realisation, Sopimukset / Agreements, Viestintä / Markkinointi / PR / Marketing |

I can’t remember everyone’s names, I can see wandering eyes and hidden yawns. We run out of chairs. There are few things that motivate less than a poorly organised meeting. That’s what we had, and more than once.


I mentioned earlier how the production of a festival is shared by a large group of people. Somewhere in our co-operation fog we decided to invite absolutely everyone to our meetings, “so that everybody is up-to-date.” A mistake. If meetings swell into large gatherings, agenda is lost somewhere along the way and conversations become long and muddled. It’s time for a reformation. From now on, only the people whose contribution is necessary in the meeting will be invited. We mistook meetings to be internal communication, but that’s not the case. The people who know what their tasks are can easily keep up by reading the bulletins that drop into their inbox.


Posted in Ajankäyttö / Time management, Arabia Street Festival, Avoimuus / Läpinäkyvyys / Openness / Transparency, Jatkokehitys / Follow-up development, Kestävä kehitys / Ekologisuus / Sustainable development / Ecology, Motivaatio / Motivation, Omaehtoisuus / Itseohjautuvuus / Initiative / Self-direction, Ryhmän dynamiikka / Group dynamics, Sitoutuminen / Commitment, Viestintä / Markkinointi / PR / Marketing |

Taneli the producer smiles broadly in our meeting. He has a good reason to, because at the moment he’s our hero. He conquered Hämeentie.


Hämeentie is a street nearby. In previous years, the street festival has sprawled on both sides of the street, and this year too we’ve made plans to place programme and show venues to the community centre Kääntöpaikka, Galleriakäytävä, Comics Centre and the yards of Toukola area single-family houses. And now, according to the most recent news, also on Hämeentie.


Posted in Arabia Street Festival, Jatkokehitys / Follow-up development, Luvat / Permits, Omaehtoisuus / Itseohjautuvuus / Initiative / Self-direction, Sopimukset / Agreements, Viranomaiset / Officials |

Hi! I’m Taneli Kainulainen, the producer-in-chief of Artova Street Festival, and this is my first entry. Last year, I participated in planning the concept for the Street Art Festival and co-ordinated a street music spot in front of Kääntöpaikka.

The event production was kick-started with a planning meeting where we drafted the division of tasks and responsibilities. Everything ran smoothly because are production team consists of people who are active and clearly committed to the event. We also managed to complete a tentative schedule for the production. (more…)

Posted in Ajankäyttö / Time management, Arabia Street Festival, Motivaatio / Motivation, Prosessin hallinta / Process management, Prosessin kulku / Process development, Sitoutuminen / Commitment, Suunnittelu / Ideointi / Planning / Brainstorming |

Publicity 6.3.2012, 12:00–14:00


Maria H.
Kirsi A.
Minna R.
Saara V.
Taneli K.
Janne K.


Tero J. will provide the materials and possibly the animation this week
Tero provides the map
layout 400€


Clear and simple
- Info
- Organisers (more…)

Posted in Arabia Street Festival, Suunnittelu / Ideointi / Planning / Brainstorming, Yhteistyö / Co-operation |

The Big Street Art Event // Large Recycling Event has gotten a new name: Arabia Street Festival. I was given a role in the organisation process, and a few weeks ago I started to familiarise myself with the event. Arabia Street Festival takes place very soon, 12.5., and I get a feeling that there is a myriad of small pieces that should somehow be worked into a sensible whole in a rather short time in order to create, and I quote our event producer Taneli, “one rocking event!” (more…)

Posted in Arabia Street Festival, Ryhmän dynamiikka / Group dynamics, Viestintä / Markkinointi / PR / Marketing |

I’m a street festival newbie. I joined the festival organisation and volunteered to work in the publicity team: traditional tricks and social media. I got on board because of the “job description” – I hadn’t even visited the events of previous years.


And that means that you might find yourself all at sea. Fortunately, every successful project starts with a wad of questions: What? Where? To whom? And why?


And the answer is: Arabia Street Festival is a free event taking place 12.5. in Arabianranta, Helsinki, which revels in recycling, art, dance and music. We mean to make a magnificent urban event where everybody can feel at home – babies and pensioners, hippies and hipsters, rappers and garbage pickers. We have a very special treat this year a street art exhibition called Buffattu which features some of the biggest names in Finland.


And why: For the love of street art and having a good time outdoors. For this is how you create living and breathing urbancity culture and great team spirit.


Posted in Arabia Street Festival, Motivaatio / Motivation, Omaehtoisuus / Itseohjautuvuus / Initiative / Self-direction, Ryhmän dynamiikka / Group dynamics, Sitoutuminen / Commitment, Suunnittelu / Ideointi / Planning / Brainstorming |