Blogging is a valuable tool but it’s oh so difficult to prioritise it.
Pleasant writing conditions are the first prerequisite for putting words on paper. For example, words flow the best at mbar where the beat of the bass is everywhere and there’s a steaming cup of tea or a glass of grapefruit juice to fuel the thoughts. It facilitates things to have people around you, others who are busy working. At home, the only time writing is easy is if the apartment is clean and there’s good work music in the earphones and a possibility for a solitary moment that isn’t away from your night’s sleep.
My House Arabianranta was one of the six WDC projects of Spirit of Artova. All initiatives, their development and insights gathered along the way have been worked into blog entries that will eventually be analyzed visually. It’ll be easier for others doing the same tasks to look for advice. My House Arabianranta was a project where residents and architects showed local residential buildings to visitors.
In My House Arabianranta, the content of the blog posts was greatly influenced by the fact that there was no press team/person. Before and during the event, the blog was the main channel of communication back when the project didn’t have a website (in Finnish) or a Facebook page (in Finnish). When communication and organisation took up all resources and the moments that had been earmarked for this project out of my spare time, auto-reflection in the form of blog posts didn’t get done that much. Blogging emerged as a first priority only when I needed to let out some steam. Writing was indeed easiest after a mishap with posters and after the event.
The strength of a blog lies in the way it can function as an arena of different views. I now think there should have been more people writing the My House Arabianranta blog. The user credentials were available, and we did get a few people to write. As it turns out, though, it would have been useful to show to all participants individually how to add text and pictures. Back when we all met, it just felt like fussing about the blogging methods would have stolen time from actually producing content. Looking back, it seems to me that a short guidance session and blogging together could have turned out to be a good way to produce content.
Allowing mistakes and analysing the reasons behind them made the blog feel like a merciful platform. And learning from one’s mistakes, in public, was a new but a fresh and brave task. Usually in Finland we sweep the mistakes quietly under the rug and forget them there. In “Kantapään kautta” (Tammi Publishers, 2012), a book by Tuuti Piippo and Miika Peltola, people like boxer Eva Wahlström and politician Mikael Jungner tell about their mistakes and what they’ve learned from them. The book is unusually realistic in portraying the anatomy of success. A rolling stone can’t avoid hitting some bumps and snags along the way, but it is only the way one reacts to these setbacks that determines future success. This view is one of the corner stones of entrepreneurship, as I’ve later learned when working in Metropolia (in Finnish).
In addition to process description and learning from one’s mistakes, a blog is an excellent channel to express and record feelings of achievement and a job well done. It simply takes some earmarked time amongst the everyday bustle, and some carrots and sticks, to sediment its place in the calendar.
Translation by Pigasus Translations.