Author Archives: artova

Artovan Hengessä on kerätty tietoa omaehtoisesta ja itseohjautuvasta toiminnasta. Kuusi eri työryhmää teki vuoden 2012 loppuun mennessä vajaat 180 projektikuvauspäivitystä. Aineisto analysoidaan ja sen pohjalta toteutetaan interaktiivinen visualisoitu toimintamalli nettiin syyskuuhun 2013 mennessä. Toimintamallin betaversio julkistetaan keskuussa 2013.

 

Artovan Hengessä toteutettiin kolme eri konseptia: Syötävä Arabianranta, Minun taloni Arabianranta ja Design-koirapuisto. Lisäksi hankkeen aikana toteutettiin kolme isoa tapahtumaa: Artova Kino, Artova Film Festiva AFF ja Arabian Katufestivaali. Kävijöitä oli vuoden 2012 aikana noin 11000 ja koko hankkeen aikana lähes kaksinkertainen määrä. (more…)



Posted in Kokonaisuus / Entity, Media |

Tervehdys Turusta! Artovan puheenjohtaja Janne Kareinen pyysi kirjoittamaan pätkän Artovan ja Käännöstoimisto Pigasuksen yhteistyöstä. Teen tässä työtä käskettyä. Kaikki alkoi sähköpostilistalle tulleesta viestistä, jossa kuvailtiin Artovan henki -kokonaisuutta ja etsittiin jotakuta kääntämään toteutuksen dokumentointi englanniksi ja ruotsiksi. Kävin vilkaisemassa käännettävää blogia ja vastasin hoitavani mieluusti käännöksen englantiin. (more…)



Posted in Kokonaisuus / Entity, Yritykset / Companies |

Mistä on hyvä yhteistyö tehty? Mitkä tekijät edesauttavat tai toisaalta vaikeuttavat menestyksekästä omaehtoista ja itseohjautuvaa toimintaa? Näihin kysymyksiin Avanto Helsinki pyrkii löytämään vastauksia analysoimalla Artovan Hengen projektien ja tapahtumien onnistumista. Työllään Avanto Helsinki tukee Artovan toimintatavan visualisointia ja tekee hankkeissa mukana olleiden toimijoiden kokemuksista helposti lähestyttäviä.

 

Avanto Helsinki on vuonna 2012 perustettu tutkimuspaja. Avanto Helsinki tekee työtä avoimemman ja luovemman yhteiskunnan puolesta ja pyrkii luomaan odottamattomia yhteyksiä ihmisten ja ajatusten välillä. “Artovan Henki on loistava esimerkki uudesta ja innostavasta kaupunkiyhteisön luomisesta. Olemme todella innoissamme, että voimme osallistua Artovan oppien analysoimiseen ja edistää näin vastaavanlaista toimintaa myös muualla yhteiskunnassa.”, kommentoi Mariko Sato Avanto Helsingistä.

 

Lisätietoa: www.avantohelsinki.fi 



Posted in Kokonaisuus / Entity, Rakennus / Toteutus / Construction / Realisation, Vaikuttavuus / Impact, Yritykset / Companies |

Tee näin

  • Jaa vastuuta
  • Mieti ihmisten yhteensopivuutta
  • Hyödynnä nettiä ja sosiaalista mediaa
  • Aloita KAIKKI prosessit ajoissa
  • Mieti kokonaisuutta ohjelmistoa kasatessa (esim. yhteys Arabiaan)

Älä tee näin

  • Älä kasaa liikaa vastuuta harvoille
  • Älä ota turhia riskejä (esim. aikataulujen, yhteistyökumppaneiden, tehtävänjaon etc. kanssa)
  • Älä jätä viestintää liian myöhäiseksi
  • Älä venytä esikarsintaa ja tuomarointia liian pitkälle
  • Älä yritä mahduttaa kaikkea mukaan

Iiris & Noora



Posted in Artova Film Festival AFF |

Arabian Katufestari 2012 oli vain osa prosessia. Se on yksi etappi kohti seuraavia, huikeampia tapahtumia. Jokainen tekemämme asia, moka ja voitto on osa oppimiskokemusta. Siksi olikin tärkeää pitää perusteellinen jälkipalaveri. Mikä onnistui, mikä meni pieleen? (more…)



Posted in Arabian Katufestivaali, Jatkokehitys / Follow-up development, Omaehtoisuus / Itseohjautuvuus / Initiative / Self-direction, Ryhmän dynamiikka / Group dynamics, Sitoutuminen / Commitment, Viestintä / Markkinointi / PR / Marketing |

The publicists’ team or publicity team for AFF2012 was formed in August 2012, only about a month before the festival weekend. Throwing three people who don’t know each other and come from totally different backgrounds into the same broom closet to share one task is usually not the best idea when it comes to HR strategies. Especially if you expect immediate results that are something else than casualties.

Luckily they had thought about this when recruiting the publicists and the tasks were dealt between the three of us very painlessly. Still weeks after the festival I’ve heard people wondering who fast we were able to form a nearly seamless team. About how the recruiting process went on or what they were thinking when choosing us for the task I cannot tell about but I try briefly to shed some light on how our team worked.

We had only a couple of days time to get to know each other, to know the strengths and weaknesses of each team member and to get things rolling. The first thing we did was a split to three on all possible aspects of marketing and communication and also other things to remember based on lists already existing or created for us. After the first week, after we had learned a lot about AFF and all the basic things like how to update the web pages and so on, the division between the three of us shifted depending on what each of us were interested in the most. Despite our share we did a lot of things together; for example we edited most texts together and went to meetings together. Also in the future the tasks connected to communications and marketing should be divided to a pair or small team to lighten the workload and getting better results.

For the coming years, the most important thing to develop is time consumption. Because the publicists’ team worked really well together, the only thing we really would have needed was more time and the results could have been amazing instead of just good.

Iiris



Posted in Artova Film Festival AFF, Ryhmän dynamiikka / Group dynamics, Viestintä / Markkinointi / PR / Marketing |

All who are part of making AFF happen are more or less voluntarily involved. All have come along because they want to. Even though most of us working on AFF are as dedicated to it as if it was an actual paid job, it still is ”only” a volunteer project.

The concepts of responsibility and duty can be tricky in a volunteer project. It is easy to give responsibilities to all who are eager and active in the process but at the same time it is difficult to oblige them to work along and do their share when the only reward is the experience and possibly good spirit. Therefore, committing people in the project is based on their own desire to be involved.
To secure the event organizing and smooth running of things it would be important that even the most active volunteers would have “a deputy”, someone who knows what are the person’s responsibilities and what has already been done. Burden-sharing could also serve as an incentive element, as it can lower the threshold to join in the project.

A good example of sharing the responsibility is the 2012 publicist team, where everyone had their own clear tasks, but the others were all the time aware of who is doing what, and if necessary, then were able to take over a task in hand, and each team member was able to easily ask for advice from others since all knew what was going on.

It is precisely because of voluntariness, those involved tend to take it more passionately than regular work. Positive about this passion is that the quest for the best possible outcome is at its peak and all are involved with their hearts not for the pay check. The negative side is that all are involved with their hearts and everyone has their own vision of what the end result should be. Although there has been problematic drop-outs in AFF history also, we in the publicist team did not have to experience any during the 2012 festival.

Iiris



Posted in Ajankäyttö / Time management, Artova Film Festival AFF, Motivaatio / Motivation |

When it comes to communicating about the festival to audiences, press and all other interested parties during AFF2012, there were triumphs, failings and some unfulfilled potential due to lack of time.

In condense AFF press team utilized internet a lot, especially social media and artova.fi pages when it comes to communicating directly to audiences. Since a month is in most cases too short time to build cooperation with most print medias and television, in AFF2012 their share of gained publicity was very small. Instead many online publications did took on the press releases we sent and some followed AFF very closely.

What went well? During AFF, the social media (Facebook and Twitter) raised its following very well. For example the follower count on AFF Facebook passed 500 during the festival period. A lot of attention to AFF on the home area brought the Kuohu-magazine’s film themed number with AFF logo on cover. The publicists’ team was also very pleased for several mentions on suomileffa.fi web pages and on movie magazine Episodi’s web pages.

There were no huge dramatic fails when it come to AFF publicity but there were challenges with time. Like I already mentioned, starting the active communication only a month before the actual happening was a way too short time for most important print medias to get interested in AFF and also for TV channels it was too narrow window and also too close to Love&Anarchy festival.

Since AFF is a growing festival, its marketing and communications will be changing in the upcoming years. The most important areas to develop in the future are scheduling the communications process better and starting it earlier, preferably already before summer. Also more effort should be put into building publicity through partners and sponsors.

Iiris



Posted in Ajankäyttö / Time management, Artova Film Festival AFF, Viestintä / Markkinointi / PR / Marketing |

Opening

The opening film of the third ever Artova Film Festival gathered over 120 viewers on Friday September 7th 2012 which was slightly less than the year before. This year the film was preceded by a real treat: a new performance by the Nutty Tarts, called ”Middleclassjazz” which was as much an attraction as the film itself.

AFF’s this year’s opening film was the touching and beautiful ”Even the Rain”. Choosing the film and confirming it were left to the last possible moment but luckily it all turned out well and we still had time to lure some audience to the screening. The topical film, directed by Icíar Bollaín, has won three Goya-awards and was also the Spanish candidate for an Academy Award. The leads in the film are played by Luis Tosar in one of his best roles and always charming Gael García Bernal.

In the beginning of the story a Spanish film crew arrives in the Cochabamaba area in Bolivia to shoot a film about the exploitation of Indians that Chrisotfer Columbus started. The budget is tight so the crew decides to hire local actors and extras to save money. Problems start to arise when the local water supply is being privatized and it creates conflicts. On of the local lead actors is the front man of the protest movement and through him the whole crew gets pulled in.

Even though the film is situated far away from Finland, its themes in their humanity are important to AFF. Who could diminish the importance of local democracy or the equality of people regardless of their wealth. In this film, the rising director talent Bollaìn shows how deep scars exploitation and injustice can leave on people. The theme of AFF 2012, the element of form, is very much present in this film. That is why this was a perfect choice even if the film was confirmed only exactly a week before the opening evening.

Iiris



Posted in Artova Film Festival AFF, Suunnittelu / Ideointi / Planning / Brainstorming, Viestintä / Markkinointi / PR / Marketing |

Competition series in AFF has been divided into four groups: under and over 30 minute fiction and under and over 30 minute documentary. The only major rule all of the entries have to fill is a connection to Artova area. It can be a filming location, location of the film company, location of film school, film makers home or basically anything that can prove a proper connection. Both 2011 and this year AFF received approximately 100 entries for the competition.

After the registration time had ended in the spring, all of the films were watched through by a varying group of Artova members and other interested. Their comments and points then were added together to choose those films that progressed to the festival and actual competition series.

This year’s magnificent trio who formed the jury was lead by Mari and Azar who are also behind Artova Kino. The three judges were Olli Sulopuisto, Sami Sänpäkkilä and Reetta Aalto. They awarded the winners and the honorary mentioned under 30 minute fictions and documentaries and the over 20 minute film that this year was a documentary. They chose not to award a long fiction since the documentaries were so outstanding.

In addition, since 2012 was the World Design Capital year in Helsinki, it was agreed to present also a Form-award for best documentary and fiction. Those winners were chosen by Mari Savio and Kari Korkman. The Form-awards were given to films that best represented and illustrated cinematic form.

The competition series jury chose the winners in a meeting, after a long and profound discussion. Due to the huge variety the films represented it was difficult to put the in an order of superiority. The Form-award judges were allowed to communicate to each other but the jury or its leaders did not influence their decisions.

Iiris



Posted in Artova Film Festival AFF |